Privacy policy
This notice explains how LATTICE RUSH (https://latticerush.com) uses your personal data when you sign up for launch news, and the rights you have under UK data protection law (UK GDPR and the Data Protection Act 2018).
Who we are
Adam Cousins, an individual based in the United Kingdom, is the data controller. Contact: latticerush@gmail.com.
What we collect
- Your email address, when you sign up.
- Signup details: which form you used (top or bottom of the page) and, if you arrived from a tagged link, its campaign tags (for example “utm_source=tiktok”). We use these to understand which posts bring people to the site.
- Technical data: our host keeps standard server logs (such as IP address, browser type and the pages requested) to run and secure the site.
- Aggregated analytics: we use Vercel Web Analytics, which counts page views without cookies and without tracking you across other sites. It does not identify you personally.
We do not use cookies or advertising trackers on this site.
Why we use it, and our lawful basis
We use your email address to send you launch news and updates about LATTICE RUSH. Our lawful basis is your consent, which you give by signing up and confirming via the email we send you. You can withdraw consent at any time by clicking the unsubscribe link in any email, or by emailing latticerush@gmail.com.
Server logs and aggregated analytics are processed on the basis of our legitimate interests in running a secure, working website.
Who processes it for us
- Email provider: Kit, which stores the mailing list and sends our emails. Kit is based in the United States. Where your data is transferred outside the UK, Kit relies on recognised safeguards such as the UK Extension to the EU-U.S. Data Privacy Framework, the UK International Data Transfer Agreement or the EU Standard Contractual Clauses, as set out in its Data Processing Agreement.
- Hosting and analytics: Vercel Inc., which hosts this website and provides the analytics. Vercel is based in the United States. Where your data is transferred outside the UK, Vercel relies on recognised safeguards such as the EU Standard Contractual Clauses with the UK Addendum, as set out in its Data Processing Addendum.
We never sell your data or share it for anyone else’s marketing.
How long we keep it
We keep your email address until you unsubscribe. When you unsubscribe, your details are removed within 30 days, except a minimal record of your email address that we keep only to make sure you aren’t added again.
If you don’t confirm your signup, we never email you, and unconfirmed signups are deleted at least every 90 days.
Your rights
You have the right to:
- access the personal data we hold about you;
- have inaccurate data corrected (rectification);
- have your data deleted (erasure);
- restrict how we use your data;
- object to our use of your data;
- receive your data in a portable format (portability);
- withdraw your consent at any time.
To use any of these rights, email latticerush@gmail.com. We will reply within one month.
If you are unhappy with how we handle your data, you can complain to the Information Commissioner’s Office (ICO) at ico.org.uk. We would appreciate the chance to sort it out first, so please contact us before you go to the ICO.
Changes
If we change this notice we will update the date at the top of this page.